How To Get the Decision Maker Present on Cleaning Walkthroughs: Inbound Leads We’ve owned a successful commercial cleaning company since 2006.   We’ve quoted hundreds of commercial cleaning jobs ourselves. Before long, it became clear that we closed more contracts when the decision maker was present on walkthroughs.   We used inbound and outbound strategies to generate leads. We found that decision makers were present more often on walkthroughs when we used inbound strategies to generate the…

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Written on February 3, 2020

If you want more cleaning contracts, you’ve got to learn how to price commercial cleaning jobs. You’ll need to understand production rates, overhead costs and the competitive landscape in your area. You have to bid on a lot of janitorial cleaning contracts to get good at it. So, it’s not unusual for companies with limited bidding experience to subcontract for prime contractors (i.e. contractors who own the contract). But, that leaves you dependent on the…

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Written on January 19, 2020

How to Rank your Cleaning Business on Google Maps [2020] Studies show that over 25% of all clicks (and leads) for service related businesses come from the maps section on page 1 of Google. Google currently displays 3 listings on page 1 (referred to as the local 3 pack). So, if your company isn’t ranking in the top 3, your chances of generating leads are slim to none. So, how hard is it to rank…

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Written on November 14, 2019

Getting more janitorial contracts isn’t easy.  Most companies struggle to get qualified leads. You may have tried cold calling, door to door, or even hired a marketing agency for SEO.  If your online marketing isn’t working or you’re looking for an additional strategy to grow your cleaning business, it’s time to take a look at SEO.     I’m not going to bore you with the gory details of SEO.  You won’t become an SEO expert by…

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Written on October 26, 2019

Can Local Service Ads Be Used To Target Commercial Cleaning Leads In Your Area? Can the program be set up to receive commercial leads only? What percent of leads are for one-time service? Contract cleaning? The answers to these questions and more are contained in the FAQ’s section below (and the case study that follows). We ran a 6-month study to test the effectiveness of the LSA program for generating commercial cleaning leads and contracts….

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Written on October 24, 2019