Cost Per Acquisition Calculator

Enter your business’ data in the gray shaded boxes. Enter the number of leads generated, the cost per lead and the number of accounts you’ve closed using the marketing strategy.  This calculator is best viewed on desktop.  When viewing on mobile, double click the cell to start entering data.

Compare Marketing Strategies By Calculating CPA

Your cost per acquisition is defined as the cost to acquire a client (not the cost you pay per lead). The CPA can vary by strategy. Calculating CPA can help you compare results for different marketing strategies. Strategies with high conversion rates have lower CPA’s, reducing your overall marketing spend. Contact Local Jani if you need assistance calculating CPA or want more information on CPA’s for inbound marketing strategies, such as PPC and SEO.